Customers pay what they can afford here
Jonathan Diotalevi wasn’t sure what to expect when he walked into Panera Cares near Government Center on Wednesday, the restaurant’s first day of business. The recent UMass Dartmouth graduate said he doesn’t have a lot of cash and was just looking for a cheap lunch.A smiling employee greeted Diotalevi at the door, he waited in line, ordered a tomato- mozzarella panini, and then asked the clerk, “So, can I, like, just give you two bucks?”
Yes, he could. And he did, dropping the money into a nearby donation bin.
The restaurant at 3 Center Plaza may have been as busy at lunch time as any of the chains’s other cafes nationwide — more than 1,600 of them — but there’s a reason cochief executive Ron Shaich calls this one “a test of human nature.”
The nonprofit outpost of Panera Bread Co. doesn’t have any cash registers, or set prices. Instead, it depends on donations from customers who pay whatever they can afford. The Government Center shop is the fifth of its kind for the St. Louis-based company — the first in this region.
“I think it’s awesome because it’s obviously beneficial for people who are a little less fortunate,” said customer Yanick Belzile of Lowell. “We can afford to, so we put in a little bit extra. If we can help someone else who can’t pay for a meal, why not?”
Belzile said he donated about $3 more than the suggested donation, or regular retail price,